Many people don’t realize this but it takes a lot more than just hard work to become a good estate agent. It also requires basic skills like negotiation, marketing, and communication. As a real estate agent, you need to show that you are dedicated to sellers getting the best deals. This means finding buyers their dream homes and going a little bit extra.
1. Personal Connection
This involves utilizing your personality as well as communication skills to sell yourself as well as what you have to offer. While many people talk about people buying people, if you want to be a good estate agent, you need to think about your brand.
Establish a relationship with important individuals like property sellers and buyers. They ought to feel that they know you. It is not all about talking face to face. Our most successful staff are focusing more on networking and connecting with customers through social media. It is important to ensure that you connect and keep in close contact with your close social media contacts.
2. The Art of Negotiation
The art of negotiation is critical when it comes to becoming a good estate agent and securing the best deal for your client. You need to differentiate yourself from your competition. Remember, all estate agents market properties in their own different ways.
Some take better photos than others while some focus more on fees and services. While every seller has a USP, it is the Agent, skilled with the art of negotiation, who actually adds value. Having worked with some of the best negotiators, it is always amazing watching and listening as they work their magic to encourage buyers to increase their offers.
As far as am concerned, buyers won’t have a lot of options when it comes to selling since they are aware that the estate agent worked hard to get the vendor a great offer.
3. Customer Experience
The customer is a vital component of any business. This is why it is crucial to ensure that all customers are treated right. As an estate agent, you have many different clients to deal with including brokers, buyers, and sellers.
You need to ensure that all of them get the best possible path towards their goal. This means going out of your way to know them better. This way, you will ensure that when you offer them a property with a floor plan service, they will love it and put forward a favorable offer.
As an estate agent, you need to ensure that you get the marketing and valuation proposition right to help the seller score the best price in a convenient timescale. You need to carefully evaluate their rights, and focus on securing the best offers and not just the biggest offers.
The reason why properties are placed on the market is to sell and help people move – not because people have a desire to work with estate agents. Thus, for a business to see any real success, they need to offer 6-star service every time.
Andrew Benn, MD, Spicerhaart Residential Lettings, is my close associate. He is always seeking that 6-star service – pushing for that extra one percent. According to him, customers expect you to let or sell their house – after all, that is what they’ve paid you to do. They want a memorable experience that will get them to remember and recommend you.
4. Build Trust
As an estate agent, it is critical that you have a good understanding of your industry. People can tell when they feel that you are not genuine. Thus, it is important that you be real and build trust. If the passion is no longer there, they will have a harder time trusting you. When you are real, it makes it easier for customers to believe and trust you.
Reliable customer service always feels real. You don’t have to pretend that you have the customer’s best interests at heart – you should have the customer’s best interests at heart. If you are able to provide what the customer wants when dealing with you, the customer is more likely to stick with you for life.