Direct mail postcards can be an effective and low-cost way to reach customers when done correctly. They work as a marketing tool by catching the eye of potential clients, inviting them to check out your business or buy your product. This is why your postcard must catch their attention – you want them to take action after they skim through it. If you’re planning on going ahead with printing a few thousand postcards, you should spend some time creating a design people won’t mind spending a second glance at. Here are a few tips for designing successful direct mail postcards:
Create an Eye-Catching Headline
The heading is what lets your customers know what you’re trying to advertise. There’s no better place for your most valuable information than here – it should be the first thing that catches the reader’s eye, encouraging them to read on and find out more.…