business opportunities

What actually makes a restaurant memorable for customers?



Although you might initially assume that customers find restaurants with intricate promotional ploys or theatrics behind them inherently more memorable, this isn’t necessarily the case.

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Take a few moments to think about your last five dining experiences. Can you remember exactly what the dining space looked and felt like? Can you recall what was on each menu? Or have you already forgotten many of these details? Some dining experiences simply aren’t memorable but this is something you must avoid if you want to create a positive impression and leave your customers feeling like they can’t wait to return before they have even walked out the door.

Good food is everything

It has become somewhat of ‘the in thing’ to mock restaurants which decide to do elaborate things to their food to try to influence its memorability. Regardless of whether you agree or disagree with this current trend, it has become increasingly clear that serving food in tiny wheelbarrows or ditching plates for chopping boards can detract from the most important part of dining out; the food.

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The things that make food and restaurants genuinely memorable for the right reasons are never the accessories or theatrics. Instead, it’s emotion. If you’re looking for some inspiration, here is a list of the best restaurants to try in 2018, according to Business Insider UK.

The powerful connection between food and emotion

What makes your favourite meal special to you? Perhaps it reminds you of your childhood. Or maybe it takes you back to an occasion, place or time. Regardless, whenever you eat it, it is likely that you can reel off hundreds of small details that have etched themselves into your emotions. And that is precisely what makes food special and memorable.

So, your next question is likely to be something like “how can I make my restaurant memorable for the right reasons?” Beyond ensuring that everything from your dining space to your kitchen and catering fridge, examples of which can be found here https://www.fridgefreezerdirect.co.uk/catering-equipment, evokes a sense of keen professionalism, the honest answer is that this is not a simple challenge.

Just remember that trying to manufacture a “wow factor” is unlikely to yield the results you are looking for. Authenticity is crucial and if your customers sense that you are doing what you love, you’re already on the right track.