If you’re looking for inspiration when it comes to the marketing channels you should be utilising for your dental business, you’re in the right place. We’re here to introduce the best marketing channels for your dental business, covering all different areas of marketing to help you find the right options to help you and your business thrive, whether you’re a private dentist Leamington Spa based or a cosmetic dentist in London! Find a balance between all of these different channels to help you attract new patients as well as maintain a good relationship with existing ones, to strengthen your dental business overall. Working with a reliable agency will also help you to maximise your budget and the marketing potential of your business.
SEO
First up, we have what in our opinion, is the best marketing channel for your dental business. SEO (search engine optimisation) is all about making sure that when someone is searching for something relevant to your business, you appear. So, if you’re a dentist Solihull based, with a good SEO strategy, your website will appear when someone is searching for that. SEO is one of the most cost effective marketing channels, as you pay an agency to do the work then after that, you don’t pay to appear on the search engines. Plus, you’re investing budget into targeting people who are searching for exactly what you offer, in the location you offer it, rather than showing adverts in the hope you’re going to target someone that is interested. This can transform your business!
PPC
On a similar note, we have PPC (pay per click). This is where you can display ads at the top of search engines, with the same benefit of targeting people who are looking for exactly what you offer, but you do need to pay the price to appear there. This is often used as a strategy to build your presence on the search engine results pages whilst organic rankings through SEO are built (as your SEO strategy won’t kick in overnight) so can work effectively when used together.
Paid Social
Next we have paid social, which is displaying paid advertisements across platforms like Facebook, Instagram, TikTok, Pinterest and Snapchat. This can be a highly effective strategy when done right, as you can use engaging video content and images to build interest, as well as target specific locations or interests to attract your target audience. You can effectively generate leads as well as build brand awareness.
Email Marketing
Email marketing is another effective channel to utilise, to stay engaged with your patients and send them useful information to build trust. This is an important channel to utilise in order to help maintain your patients and show them that you care about their oral health and staying in touch with them. Sending an email around twice a month will help you to maintain great quality content that is useful without rushing content for the sake of it, whilst also not annoying your patients with too many emails!