Direct mail postcards can be an effective and low-cost way to reach customers when done correctly. They work as a marketing tool by catching the eye of potential clients, inviting them to check out your business or buy your product. This is why your postcard must catch their attention – you want them to take action after they skim through it. If you’re planning on going ahead with printing a few thousand postcards, you should spend some time creating a design people won’t mind spending a second glance at. Here are a few tips for designing successful direct mail postcards:
Create an Eye-Catching Headline
The heading is what lets your customers know what you’re trying to advertise. There’s no better place for your most valuable information than here – it should be the first thing that catches the reader’s eye, encouraging them to read on and find out more.
Spend Plenty of Time Filling in Important Details
You’ll need to fill in any missing details about your product or service – where and when people can buy it (usually done through a phone number and website address) and anything else they might want, like price and specifications. Even relatively simple products have their long list of features; if there are many, make sure you organize them according to importance so that customers don’t miss out on important data.
Keep It Simple by Eliminating Unnecessary Details
Customers don’t have the time to go through a long list of information to find what they’re looking for. You must create a plastic postcard design with only relevant details in an easy-to-read format. Just because a font looks fancy doesn’t mean that it’s readable – paying attention to readability means making sure your customers understand what you’ve written.
Make It User Friendly
Direct mail postcards are essentially small advertisements, meaning they should be as user-friendly as possible. People who receive them often look at them as soon as they get their hands on them, so there’s no need for complicated designs or words – keep everything straightforward and easy to understand.
Formatting a postcard for printing is an art in itself. You need to know more than just the basics of design. The way you layout your design can have a greater impact on whether or not your audience engages with it.