When a customer enters a store, they may not be aware of all the planning that has gone into the design of that retail space. From how the store is laid out to the background music played over the PA system, there are many elements that contribute to the perfect store design.
One of the key considerations when designing the perfect retail space is the layout of the shop floor. Indeed, there have been studies conducted into how the layout of a retail space impacts consumer behaviour. There are several components to layout, including the arrangement of aisles, shelves and racks, and the location of the tills and changing rooms.
Supermarkets are a great example of just how much thought goes into store layout, from placing expensive items at eye level to putting everyday products at the back, thus encouraging you to wander and impulse buy. The …