If you have an SEO strategy for your website, you should also be creating regular SEO reports. An SEO report allows you to track your SEO goals on a long-term basis so you can determine if your strategy is effective.
Analysis allows you to change and improve your company, making it is easier for you to grow and expand. How exactly can you go about creating an SEO report?
Use analytic tools
According to experts who specialise in London SEO services, it can be very useful to use analytic tools to help keep track of your progress. Two excellent tools are Google Webmaster Tools and Google Analytics. Both will provide your business with more information about users who find your website through Google.
Once you download both tools, you will realise there is a lot of information to be gathered. If the information is a little overwhelming for you, start with visitor data and keyword reports.
Visitor data
It can be very useful to look at the organic visitor traffic report for your website. This will show you how many users found your website through Google, along with how many users are returning customers who already knew about your brand.
This information is very useful as it shows you how effective your SEO is. For example, if you have very few organic visitors, it probably means that your SEO strategy needs improving! Don’t worry if you don’t have the time to do this yourself; there are lots of SEO services like https://www.elevateuk.com/seo-services who can create SEO reports for your website.
Keyword report
It can also be useful to take a look at the keyword report that can be found in Google Webmaster Tools. After all, keywords are one of the most essential parts of an effective SEO strategy. If you use great keywords, they should drive a significant chunk of traffic to your website. If you check the keyword report and find that very few of your keywords draw in new users, it probably means that you should start using new keywords on your website that are more relevant to your brand.
An SEO report may seem unnecessary, but if you want to improve your SEO strategy and draw in new users, an SEO report is the best way to do it.