What are the 6 types of social media Marketing

Social media marketing is the process of using online platforms like Facebook, Twitter, and LinkedIn to build relationships and interact with potential and current customers. It’s a way to create a dialogue with customers and followers, fostering loyalty and brand advocacy. Additionally, social media marketing can help you learn about your audience, track the success of your campaigns, and identify trends.

  • Organic marketing
  • Paid marketing
  • Owned media
  • Earned media
  • Social CRM
  • Community management

Organic marketing

Organic marketing is a term used to describe the process of promoting and selling products or services through online marketing channels that focus on organic search engine optimization (SEO). Organic marketing is also referred to as natural or earned media. 

The goal of organic marketing is to create content and strategies that will result in increased website traffic from unpaid, organic search results. This type of marketing aims to produce long-term results by building a strong online presence that will rank high on unpaid search engine results pages (SERPs). 

Unlike paid advertising, which can be expensive and difficult to track, organic marketing is a low-cost, high-return strategy that helps businesses reach their target audiences through the use of valuable, relevant content.

Organic marketing consists of creating and promoting content on an ongoing basis that is relevant to the target audience. Various methods are used to deliver high-quality organic content, including press releases, blog posts, videos, podcasts, social media updates, and articles. 

Paid marketing

Paid marketing is the process of spending money to generate leads or sales. It can include things like paid search, paid social media, and paid to advertise. Paid marketing is a great way to reach more people quickly, and it can be very effective in driving traffic to your website or landing page. However, it’s important to make sure you’re targeting the right people with your ads, and that you’re tracking your results so you can optimize your campaigns.

If you don’t have a budget for paid marketing, you can still use free tools to boost your organic reach. For example, we recommend using Google AdWords to target search terms, and Bing Ads to target keywords or phrases. 

Owned media

Owned media is a term used in marketing and advertising that refers to any form of media that a company or organization produces and controls. This can include anything from websites and social media accounts to print magazines and television commercials. 

Owned media is often used to promote a company’s products or services, and it allows businesses to directly control the messaging they deliver to their audiences. While owned media can be a powerful tool for marketing, it’s important to remember that it’s only effective if it’s well-executed and provides valuable content for users.

Earned media

Earned media is a term used in marketing and public relations to describe publicity that is not paid for by the organization. Earned media can be earned through news coverage, social media engagement, or word-of-mouth. The goal of earning media is to create a positive buzz about the organization without having to pay for it. 

Earned media can be a powerful tool for organizations. It can help them build credibility and reach new audiences. However, it can also be difficult to achieve. Organizations need to create compelling content that will catch the attention of reporters and social media users. They also need to engage with their audience and build relationships with key influencers.

Social CRM

Social CRM is the next step in the evolution of customer service and support. It refers to the use of social media tools and technologies to support and manage customer relationships. Social CRM allows companies to interact with customers on social networks, listen to what they are saying, and respond quickly and effectively.

Social CRM is a powerful tool for customer engagement. Social CRM is the use of social media tools and technologies to support and manage customer relationships. For more information on social crm see ‘Air Social Surrey

Community management

Community management is the process of building and managing a community, typically on the internet. The goal of community management is to create and foster a sense of community among the users of a website or service, in order to encourage long-term participation and loyalty. You can hire Community managers that are responsible for creating and managing your content, moderating user comments and discussions, and driving user engagement. They also act as liaisons between users and the company or organization behind the website or service.