Brand consistency is how your brand delivers its messaging to your audience. This messaging includes your brand identity, core values, and brand ‘personality’.
Brand consistency, and ensuring identical messaging is coming across on all platforms, builds brand recognition and brand trust. When brands are more reliable from a marketing perspective, including logos, colors and fonts, customers believe that the brand is more dependable. When a brand is more dependable and trustworthy, consumers will choose that brand over its competitors.
Every business should strive to be recognized and loved by their target audience. Branding allows your business to stand out from competitors and build a strong association between your target market’s core values and the imagery of your brand.
Brand consistency assures your consumers that they’ll have a consistent and unique experience. One of the most well-known brands in the world, Coca-Cola, …