What actually makes a restaurant memorable for customers?



Although you might initially assume that customers find restaurants with intricate promotional ploys or theatrics behind them inherently more memorable, this isn’t necessarily the case.

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Take a few moments to think about your last five dining experiences. Can you remember exactly what the dining space looked and felt like? Can you recall what was on each menu? Or have you already forgotten many of these details? Some dining experiences simply aren’t memorable but this is something you must avoid if you want to create a positive impression and leave your customers feeling like they can’t wait to return before they have even walked out the door.

Good food is everything

It has become somewhat of ‘the in thing’ to mock restaurants which decide to do elaborate things to their food to try to influence its memorability. Regardless of whether you agree or disagree with this current trend, it …

3 Key Supply Chain Challenges and Their Solutions

The complexity of modern supply chains means that businesses are struggling to stay on top of the risks that may be hidden in the chain. So let’s look at three of the most significant current risks and what businesses can do to assess and mitigate them.

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1. Weather

Disruptive weather patterns seem to be an increasingly common phenomenon. Part of the mitigation will involve taking the chain apart and looking at weather-related threats to each part of it.

This is particularly the case where the supply chain is multinational and stretches across continents that are subject to hurricanes, floods or other events. But contingent natural events, such as volcanic eruptions close to depots, should be considered too.

And as summer 2018 has shown, extreme weather can arrive in the guise of an unusually hot dry summer. The Guardian reported in June that food-grade carbon dioxide, for fizzy …

Why Streetwear Is A Winning Fashion Business Model

Since 2013, we’ve seen the rise of streetwear as a cultural, fashion and business trend. With many indie brands coming out from nowhere, like Anti Social Social Club, OFF-White and many more, streetwear in its entirety became the biggest focus in triple As brands like Gucci, Louis Vuitton, Fendi and many more. Why? Let’s break it down in a simpler way.

Fast Fashion

Companies like Zara and Primark naturally developed the rise of streetwear as a cultural trend: by providing good-looking pieces with an overall poor quality, they put the foundation to the streetwear business model. Brands like Anti Social Social Club and OFF-White have been called out multiple times for their quality, which was not matching the retail price of their hoodies and tees, for example.

Drops and Limited Editions

In order to better understand why streetwear is potentially the best working business model within the fashion industry, we …

How To Wear Streetwear As The Weather Turns Colder

With the weather starting to turn, warmer pieces of clothing are slowly but surely starting to make their way out of the wardrobe for another few months. With streetwear, there are so many pieces of fashion that you can wear throughout the year, but knowing how to wear those pieces when the seasons start to change is key. You need to know what pieces, styles and colours work well together so that when autumn rolls around, you’re still bang on trend.

Get Smart With Your Clothes

When the weather is warm, it’s easy to forget about some of the essential streetwear trends in favour of being cool and comfortable. Layering is a big style when it comes to streetwear, so it’s time to get clever with your clothing choices. With the weather not quite warm, but not quite cold either, prioritise your lighter clothing items to wear over thicker clothes. …