What actually makes a restaurant memorable for customers?



Although you might initially assume that customers find restaurants with intricate promotional ploys or theatrics behind them inherently more memorable, this isn’t necessarily the case.

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Take a few moments to think about your last five dining experiences. Can you remember exactly what the dining space looked and felt like? Can you recall what was on each menu? Or have you already forgotten many of these details? Some dining experiences simply aren’t memorable but this is something you must avoid if you want to create a positive impression and leave your customers feeling like they can’t wait to return before they have even walked out the door.

Good food is everything

It has become somewhat of ‘the in thing’ to mock restaurants which decide to do elaborate things to their food to try to influence its memorability. Regardless of whether you agree or disagree with this current trend, it …